LEGO are the dream client.
For two years at Jellyfish we created over 100 pieces of content for their YouTube channel.
We watched all the LEGO Friends episodes, got to know the characters, and then had loads of fun ideating.
The results involved three spin off-series with new animation, cook-off challenges, pet match stories, episode recaps, gamified concepts, highlights reels and loads more.
We have plenty more to come in the world of LEGO Friends, so watch this space!
In the holidays of 2024, we lit up Outernet London with the Choose Love Fillboard.
It's a simple idea and it’s exactly what it sounds like – a billboard that you fill up! Scan the QR code, gift an item to a refugee, and see your love pop up on the digital display.
We pitched the idea to Choose Love and spent months building it as a passion project with the help of some creative friends. Why? Because millions of people are displaced every year, and as these numbers climb—ramping up the Choose Love sales has never been more crucial.
Choose Love created an amazing store at 245 Regent Street, and with the Fillboard, we set out to take their store to the street.
Gren is a Green energy company.
They build networks of pipes under cities to transport energy at scale in the most efficient way possible.
We were given the challenge of making an AI generated film to explain how it works to investors.
I wrote the script, and then with an insanely good team we generated their new brand film.
They now use it as an explainer at conferences to tell their energy story.
HOKA wanted to launch their Skyward X running shoe with a bang, so we started looking at how we could blow up its key features to the max.
After exploring the ‘skyward suspension’ angle on the Brooklyn Suspension Bridge, there was another feature staring us right in the face. The ‘Oversized cushioning’.
So, Using FOOH, we crafted the Skyward X sneaker onto the most oversized foot in America—the statue of liberty.
The video became HOKA’s most popular social post to date, with 1.6 million views, bringing it attention as oversized as the shoe itself!
People of The Pandemic was a global collaborative photography project, highlighting the humanity that existed behind the headlines of COVID-19. Through portraits and stories we amplified the voices of everyday heroes in our society who we often take for granted.
The project started at our local supermarket in the wake of the pandemic, where Jarvis - an employee of the store was still clocking into his shift. After hearing his words, we began to wonder - how are people like him coping during this time?
Through Instagram, we connected with other photographers and creatives from lots of different countries, and soon enough a worldwide team was forming. New portraits and stories were being entered from every continent, bringing new perspectives and introducing more people to participate in the movement.
Our multinational team included 30+ creatives across 18 cities, with charters from Estonia to Taiwan, and Melbourne to Yangon.
At its peak over 9000 refugees were living in the Calais Jungle with low morale and little hope. But there’s one thing that let them forget everything and allowed us to tell their stories. The universal language of football.
With this in mind we pitched our idea to football channel Copa 90, and together created The Liberté Cup - an epic one day tournament for the refugees in northern France. It was not a political campaign, nor a charity, and we were not asking to open borders. The aim was simple. To change the way refugees are viewed in the media.
Support for the tournament came in from pro players like Lionel Messi bringing media coverage across the world, and teams and supporters travelled far and wide to take part in the epic day of football.
Results
A documentary about the tournament was created by Copa 90 and aired for one year on ITV Hub. Media coverage spread across The UK, France, Spain and Argentina achieving our goal of changing the media perception of refugees.
Over four seasons with Amazon Fashion, we took influencer content to new heights—scrapping bedroom clothes hauls to bring in everything from skydiving to figure skating, boating lessons to dance masterclasses with 28 unique ideas for 20 unique brands.
The campaigns included: Sport to Street (Spring), Switch up Summer (Summer), It’s an Autumn Thing (Autumn), and Slay the Holidays (Winter).
Together they collected a colossal 923 million impressions (87% over target!), 1.5 million clicks through to site, and 700% brand lift scores.
A colossal community inspired to make Amazon their fashion destination.
Raise Your Dare - Nike Tottenham Hotspur 2020/21 kit launch
“We are the N17 athletes* and we’re here to make our mark. We take on the impossible to claim London as our stage. Raising our game and doing it with a dare mentality.”
To launch the 2020 Tottenham Hotspur kits, we wanted to inspire N17’s untameable youth to take on anything. Encouraging them not to focus on where they’ve been before, but fill them with self-belief in where they are going next. In a series of editorial pieces, we asked Tottenham players how they are raising their dare mentality, finding untrodden grounds unique to them. No looking back, only reflections of what made them, with a focus on pushing the limits on what they Dare To Do.
It’s time to Raise Your Dare
To launch the Samsung Galaxy S21, there was only one way to show off its features to the highest level. A photoshoot and Tik Tok video shot by one of the worlds greatest photographers.
The experience saw Samsung and Rankin collaborate to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s – those who inspired musicians like Stefflon Don, transformed culture, and paved the way for a new generation of visionaries.
The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign.
Rankin said “My creative process is rooted in exploring new techniques and methods to create revolutionary content. Working with Stefflon Don, Samsung, and the Galaxy S21 Ultra, I had the opportunity to channel a new kind of creativity whilst still staying true to my ethos. I was doing what I love, right on a smartphone – creating, shooting, editing and producing content fit for social, in a move that diversified my work beyond what I imagined was possible. I’m also really proud that we could honour the inspirational legends of the 80s, who freely expressed their individuality and continue to inspire today’s young generation.”
On July 30th, we spent the day with some of the women who are changing the way we look at black history. We invited activist Imarn Ayton and the girls from The Black Curriculum down to a studio in Haggerston where we captured their portraits and listened to their inspiring stories. These interviews are just the first in a series where we set out to amplify the voices of important female figures in the black community. These are the minds behind the movement. Read the full Sutcase Magazine article here
Whether it’s a reality show, a talent show or a cookery show, all French teens have a TV programme they can relate to.
We brought Tresor’s vindictive tribe of Chocovore characters to a whole new level of mean, as they hunt their beloved milk chocolate prey. Having infiltrated a range of reality TV shows, disguises are donned and elaborate plans are laid to subject unsuspecting chocolates to increasingly surprising methods of melting.
Kano is a PC designed for the creative generation, teaching kids to code, create, and break.
We asked three child talents how they use Kano to make what they do possible, through composing tracks, designing from scratch, and even starting up a business.
The idea was to prove that with Kano, ‘anyone can’. Anyone can create, anyone can make a masterpiece, anyone can Shakespeare, anyone can code, anyone can share.
We wanted to teach people that the Chromecast lets you use the small screen of your phone to make an impact on the big screen.
So we challenged 17,000 islanders fans to compete against each other with a Chromecast game by taking over one of the biggest stadiums in New York.
The Jumbotron at the Brooklyn Barclays centre was turned into a game of speed and skill dividing the arena into four teams, all playing against each other by using their mobile phones as the controller.
To launch Nike’s winter campaign for the Sochi olympics we encouraged Russian people to show us how they ‘Play Russian’.
With #PLAYRUSSIAN we created Nike's first ever 100% user generated film, packed with wild stunts from ice football to arctic surfing. The video was played on the opening day of the Sochi Winter Olympics 2014. To follow this up we created a series of events in Moscow for the public to compete in covering 3 different sports. One idea was to use a helicopter from the Russian military base to build a snowboard park, but understandably it was impossible so we improvised and built our own.
Run the night - A night time run in frozen temperatures | Football never stops - A 24 hour football tournament on ice | Helipark - A snowboard park built around a helicopter.
