Building the next chapter of LEGO Friends
After winning the LEGO pitch at Jellyfish, we had the challenge of creating over 100 pieces of YouTube content for the LEGO Friends series.
We got to know the LEGO Friends characters and then had loads of fun ideating, producing three spin off-series to the LEGO Friends franchise with new animation, cook-off challenges, pet match stories, episode recaps, gamified concepts, highlights reels and loads more.
It’s evolved my skillset into areas I hadn’t yet explored including screenwriting, and animation direction.
We have plenty more to come in the world of LEGO Friends, so watch this space!