Fill the Billboard. Share the Love.

Our friends at Choose Love asked us to create a campaign that would sell their refugee-supporting products over the holidays. So, we lit up Outernet London with the Choose Love Fillboard.

It's a simple idea and it’s exactly what it sounds like. A billboard that you fill up! Scan the QR code, gift an item to a refugee, and see your love pop up on the digital display.

We created this as a passion project with a select group of creative friends, because millions of people are displaced every year. As these numbers climb, ramping up the Choose Love sales has never been more crucial.

The campaign brought in over £3,000 in product sales that were donated directly to refugees, while promoting their Regent Street store to thousands of shoppers.