Stefflon Don. Rankin. The Galaxy S21.

To launch the Samsung Galaxy S21, there was only one way to show off its features to the highest level. A photoshoot and Tik Tok video shot by one of the worlds greatest photographers.

The experience saw Samsung and Rankin collaborate to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s – those who inspired musicians like Stefflon Don, transformed culture, and paved the way for a new generation of visionaries.

The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign.