The ultimate creator cheat code

YouTube asked us to build them an Instagram page that would offer tips, tutorials, news, and inspiration to help supercharge your YouTube channel. And so, the YouTube Creators channel was born.

We started by designing the look and feel of the page before developing a wide range of content pillars and ideas to populate the feed. Then, we started making them.

Over the years, we have worked with creators to produce poolside interviews at VidCon, behind-the-scenes content from the Streamer Awards, a creator spelling bee, tutorials from cats, and much, much more.

The page is now 340k followers strong and counting, making it an essential resource for aspiring creators worldwide to learn how it’s done from those who know content best.

Here’s a selection of some of our top-performing posts…