Hi, I’m Joe. A Creative Director with a copywriting background and a love of big ideas.

For the last three years at Jellyfish I’ve been leading the LEGO account, dreaming up social content for the LEGO Friends series, managing amazing creative teams, and directing work across brands like Nike, Google, Adidas, Netflix and YouTube.

Before that, I did the full London agency tour (both freelance and permanent), crafting campaigns from sport to tech, cereal to cars, and everything in between.

But I don’t just make ads.
I think of other stuff too…

A football tournament for refugees in the Calais Jungle.
A photography project capturing the people of Covid-19.
Interviews with the activists behind the BLM movement.

What else…

I climb, travel, record collect and
ride lime bikes around London.

I have a very cute dog and a gorgeous wife.

I’s a beautiful life.

Awards:

Muse Creative Awards 2025 - Gold

(Category - Experiential & Immersive)

Muse Creative Awards 2020 - Platinum

(Category - Social media)

Vega Digital awards 2020 - Canopus

(Category - Best use of storytelling)

D&AD side Hustle awards 2020 - Runner up

(Category - Side Hustle)

COOH Awards 2014 - Winner

(Category - Best newcomer)

Fresh Awards 2014 - Gold

(Category - Best newcomer)

Side projects:

The Choose Love Fillboard

People Of The Pandemic

The Liberté Cup

How to Make a Movement

The Lada Rally

Walk London

Previous agencies (Freelance and perm):

Jellyfish, Mother, 23 Red, B-Reel, Publicis, We Are Social, Octagon, AKQA, Revolt, Good Relations, VCCP, Just So, CULT, Gravity Road, DigitasLBI, Iris, +rehabstudio, Collective, Fabula, Wunderman, WCRS, Lowe Profero, Inferno, Nexus/H.

Info

Linkedin: linkedin.com/in/joewatson1/

Email: joe@jessandjoe.uk

Mob: +44 07837829995