Hi, I’m Joe. A Creative Director with a copywriting background and a love of big ideas.

For the past three years at Jellyfish I’ve led the LEGO account, creating social content for the LEGO Friends series, managing creative teams, and directing work across brands including Nike, Google, Adidas, Netflix and YouTube.

Before that, I did the London agency circuit — freelance and permanent — making campaigns for everything from sport to tech, cereal to cars.

On the side, I’ve always loved to build purpose-driven projects, from a football tournament for refugees in the Calais Jungle, to a photography project capturing the people of Covid-19.

What else…

I love climbing, travelling, and riding lime bikes around London.

I have a very cute dog and a gorgeous wife.

I’s a beautiful life.

Awards:

Muse Creative Awards 2025 - Gold

(Category - Experiential & Immersive)

Muse Creative Awards 2020 - Platinum

(Category - Social media)

Vega Digital awards 2020 - Canopus

(Category - Best use of storytelling)

D&AD side Hustle awards 2020 - Runner up

(Category - Side Hustle)

COOH Awards 2014 - Winner

(Category - Best newcomer)

Fresh Awards 2014 - Gold

(Category - Best newcomer)

Side projects:

The Choose Love Fillboard

People Of The Pandemic

The Liberté Cup

How to Make a Movement

The Lada Rally

Walk London

Previous agencies (Freelance and perm):

Jellyfish, Mother, 23 Red, B-Reel, Publicis, We Are Social, Octagon, AKQA, Revolt, Good Relations, VCCP, Just So, CULT, Gravity Road, DigitasLBI, Iris, +rehabstudio, Collective, Fabula, Wunderman, WCRS, Lowe Profero, Inferno, Nexus/H.

Info

Linkedin: linkedin.com/in/joewatson1/

Email: joe@jessandjoe.uk

Mob: +44 07837829995