In the holidays of 2024, we lit up Outernet London with the Choose Love Fillboard.

It's a simple idea and it’s exactly what it sounds like – a billboard that you fill up! Scan the QR code, gift an item to a refugee, and see your love pop up on the digital display.

We pitched the idea to Choose Love and spent months building it as a passion project with the help of some creative friends. Why? Because millions of people are displaced every year, and as these numbers climb—ramping up the Choose Love sales has never been more crucial.

Choose Love created an amazing store at 245 Regent Street, and with the Fillboard, we set out to take their store to the street.