At just $1 extra per item, the McValue Menu lets you stack the deals your way to create your own McDonald’s love story.

So when McDonald’s wanted a social campaign to promote the McValue Meal, we had a simple idea. Parody existing love story trends with a funny McDonalds twist.

Whatever the subject, it would be replaced with a love affair for items on the McValue menu.

Each video was produced 100% in AI, using Pencil tools to get the humans looking as close to reality as possible.

And to accompany the campaign, we created a set of memes that used playful headlines to promote the McValue meal offer.