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Joe Watson | Creative Director

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Apple Ecosystems

Apple set us a tough challenge: distil their entire product ecosystem into a single internal learning story.

Our answer? A four-part series following the connected journeys of four people on their way to dinner—Riley, Eli, Zeus and Nan.

Each character uses Apple products in their own way: to simplify daily life, stay connected, and push further in work, wellbeing and everything in between.

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